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February 01, 2010

Equifax keeps expanding

This from Zacks Investment Research at -

"Information solution major Equifax Inc. ... recently announced that the company is expanding its partnership with data provider and analytics company 1010data. This collaboration will help Equifax to provide its individual and household marketing data to retailers via the 1010data analytics platform.

The 1010 data platform will provide retailers with the option to combine their internal transaction data with Equifax’s marketing data. This combined application will especially help retailers to be able to run queries, help them to choose the proper store site, as well as improve their merchandising and inventory effectiveness.

New product innovation and advanced solution development ability is helping Equifax retain its leadership position in the information solution and data management sector. While Equifax’s core business remains solid, the company is driving growth through new product launches and international expansion. International expansion are a part of the company’s expansion strategy in its four targeted geographical regions—India, Russia, China and Latin America.

This apart, the company is adding new technical heads to increase its talent pool and enhance operational efficiency. Equifax has recently appointed David C. Webb as its Chief Information Officer. David will be absorbed in the company’s senior leadership team and will report directly to its Chairman and CEO Richard F. Smith. David will be shouldering the responsibility of forming global technology strategy and will innovate effective solutions for customers.

The introduction of new products and solutions through collaborations along with the addition of key technical personnel is a good growth strategy for Equifax, but competitive pricing remains a key parameter for these products and services to succeed. However, given the strong correlation to consumer and financial markets, as well as the company’s U.S. exposure, the results are gradually expected to revive with the recovery of the U.S. economy."

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