Experian purchases Australian company Pacific Micromarketing

Expanding its Australian presence, consumer reporting agency Experian Information Solutions, Inc. purchased Pacific Micromarketing for $6.17 million dollars. Pacific Micromarketing was the analytics arm of Australian publisher PMP. Pacific Micromarketing surveys, records, classifies, segments and analyzes customer databases for commercial clients. The 15 year old company operated in Australia and New Zealand. All of its employees will transfer to Experian offices as part of the sale. PMP will continue to exist as its own company.